In 2001 Brookman, a law firm in London, ran ads in the men’s bathrooms of pubs soliciting divorce business with a picture of a packed suitcase and the slogan “Ditch the bitch”. The Advertising Standards Agency later ruled against a complaint that the ad was offensive and encouraged divorce. Defenders of the law firm pointed out that it was evenhanded and also solicited women’s business with ads saying bad things about men. (”Dump the chump…”, Lawyers Weekly Australia, Aug. 19, 2004; account of controversy at ad agency site; Scott Norvell, “Tongue Tied”, FoxNews.com, May 21, 2001).
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In Australia; chasing clients; divorce; United Kingdom
avoiding a certain letter/leader
Although shunning overt politics today, I’m going to try to pen an entire posting sans the letter of the alphabet that follows “v” (and then look ahead to a similar Inauguration Day come January ‘05).