Restrained, tasteful lawyer advertising, cont’d

by Walter Olson on March 10, 2006

“In one commercial, he cuts checks to clients as a soccer announcer screams ‘GOAL!’ In another, he spins like a human tornado, generating cash for his clients.” “As long as my ads are not false or misleading, I can say what I want to say,” says Glen Lerner, who’s currently in a dispute with the State Bar of Nevada about the wording of one of his slogans, “The Heavy Hitter”. “I’m selling a product. Me … I’m like the Ty-D-Bol man.” (Glenn Puit, “‘Heavy Hitter’ will sue”, Las Vegas Review-Journal, Mar. 2)(via Lattman)(more on client-chasing).

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{ 4 comments }

1 f/k/a . . . . 03.10.06 at 1:55 pm

heavy breathing over “heavy hitting” lawyers

As Carolyn Elefant (” More Bar Silliness : Heavy Hitter is Misleading “) and Ben Cowgill (” Heavy hitters : here, there and everywhere “) both reported and analyzed

2 david giacalone 03.10.06 at 2:18 pm

Walter, Are you coming down on the side of the legal profession’s Dignity Police? They care more about saving the profession’s image, and protecting it from competition, than about protecting consumers or 1st Amendment rights. See heavy breathing over “heavy hitting” lawyers

3 Kent 03.10.06 at 2:20 pm

“Me … I’m like the Ty-D-Bol man.”

A statement like that doesn’t need further comment.

4 Bruce Lagasse 03.11.06 at 1:50 pm

Between my junior and senior years in high school, I spent part of one summer selling Ty-D-Bol door to door. After getting my engineering degree and interviewing for jobs in the aerospace/defense industries, I would generally leave that off my resume’ work experience.

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