The mandatory-health movement is seeking to curb restaurants’ use of trans fats, often by way of lawsuit-filing (see Jun. 14) and legislation (e.g., “Alderman proposes trans fat ban”, AP/Bloomington, Ill., Pantagraph, Jun. 30, on Chicago alderman Edward Burke). So why don’t foodmakers just do the right thing and banish the offending ingredients? Parkersburg, W. Va.-based Mister Bee, the only producer of potato chips in West Virginia, found out the hard way when it replaced its hydrogenated oils with healthier cottonseed oil in its frying formula. It soon backed off after a 6 percent drop in sales and a steady flow of angry calls from buyers. The “new chip drew immediate reactions from customers who said if they wanted healthy, they wouldn’t be eating chips. Fans of the old chips said the new chip was darker in color, greasier and left an aftertaste. Mister Bee President Alan Klein acknowledged there was a ‘noticeable difference’ in the new chip’s taste after being in the package for a couple of days. The company tried modifying its recipe by using different oils, but consumers still didn’t like the new chip.” (“Customers Pan ‘Healthy’ Potato Chips”, AP/San Francisco Chronicle, Jul. 19).