Sexist beer ads

by Walter Olson on September 19, 2006

Now it’s a group of Italian female lawyers who are suing to suppress that particular variety of commercial speech. (Nick Pisa, “Parking is no joke as Italy’s women sue over beer ad”, Daily Telegraph (U.K.), Sept. 17). For earlier precedents in the U.S. (Stroh’s sued over “Swedish bikini team”) and Canada (Ontario vs. Molson’s and Labatt’s ads), see Carlin Meyer, “Sex, Sin, and Women’s Liberation: Against Porn-Suppression”, Texas Law Review, April 1994 (PDF), at footnote 314. Another example: RealBeer.com, July 16, 1999 (Venezuela).

{ 2 comments }

1 Reformed Republican 09.19.06 at 8:29 am

So will this pave the way for men to sue over cleaning commericals that depict men as sloppy buffoons who cannot take care of themselves?

2 Deoxy 09.19.06 at 11:46 am

“So will this pave the way for men to sue over cleaning commericals that depict men as sloppy buffoons who cannot take care of themselves?”

I wouldn’t count on it: some sexes are more equal than others.

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