http://overlawyered.com/2006/11/oops-we-sued-our-own-viral-marketers/ Chronicling the high cost of our legal system Tue, 14 Feb 2012 16:26:11 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://overlawyered.com/2006/11/oops-we-sued-our-own-viral-marketers/comment-page-1/#comment-4710 Arvind Ethan David Sun, 12 Nov 2006 10:31:22 +0000 http://overlawyered.com/wpblog/?p=4162#comment-4710 Briliiant... Absurd though it seems, it does raise the serious point that Web 2.0 "pro-sumer" dynamics sit very ill with the traditional distinction between producers and consumers. There are other examples - the user generated Chevy Tahoe adverts that Chevy' marketeers hoped would build grass roots support, but ended up denigrating the car's lack of social consciousness (at least Chevy was smart enough not to sue them, but you know they wanted to) being the most high profile. Briliiant… Absurd though it seems, it does raise the serious point that Web 2.0 “pro-sumer” dynamics sit very ill with the traditional distinction between producers and consumers. There are other examples – the user generated Chevy Tahoe adverts that Chevy’ marketeers hoped would build grass roots support, but ended up denigrating the car’s lack of social consciousness (at least Chevy was smart enough not to sue them, but you know they wanted to) being the most high profile.

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