Coke Zero “lawsuit”

by Ted Frank on March 23, 2007

For a viral marketing campaign, Coca-Cola pranked its own in-house counsel by sending improvisational actors portraying brand-manager employees to attorneys asking if they could sue Coke Zero for tasting so much like Coca-Cola; the results are on a series of videos on YouTube. So far none of the victim lawyers have sued. (Janet Conley, “Frivolous litigation: How Coke ‘punk’d’ its lawyers”, Daily Report, Mar. 23 (via BLT)).

Perhaps related: Mar. 6.