Yogurt marketing class action

by Walter Olson on January 24, 2008

Plaintiff Trish Wiener “believes Dannon misled her, and she wants to milk it for all it’s worth”, reports the Los Angeles Times. The paper’s reporter seems almost disrespectful of this very serious legal action, which claims the bacterial cultures in Activia and DanActive yogurt aren’t really as salubrious as the ad puffery would have you believe. Most dramatic-irony-freighted quote, from a lawyer with the California firm of Coughlin Stoia, which is representing Wiener: “Companies are getting more and more aggressive in their advertising claims. They end up playing off people’s general fears and concerns.” Just to clarify, that’s a quote by a lawyer from Coughlin Stoia, and not a quote about that law firm, which is best known for until recently (in its Lerach Coughlin incarnation) being the home base of disgraced felon William Lerach. (Alana Semuels, “Yogurt maker sued for claims”, Jan. 24).

Meanwhile, Michael Krauss at Point of Law (Jan. 24) discusses the recent settlement of a class action against Bed Bath and Beyond over disputed bedding thread counts.

{ 1 comment }

1 D. Dwyer 01.26.08 at 1:16 pm

Is there a way i can join the class action suit? I too tried the product because of it’s claims to aide in digestion. I would like specific information on how i may join the class action.

D. Dwyer
djdvip62@yahoo.com

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