We’ve previously noted that seemingly public-spirited websites purportedly set up to offer medical information and advice on mesothelioma and other asbestos-related illnesses are usually fronts for law firms. Roger Parloff at Fortune “Legal Pad” takes a look at a couple of such ventures operated by Beasley Allen of Alabama and Early Ludwick of Connecticut. (Mar. 27). NYU’s Stephen Gillers says the “disguised nature of [Beasley Allen's] web site would not allow it to survive challenge under the New York rules” on attorney promotion but doesn’t have reason to think it violates the (presumably less stringent) Alabama rules. Early Ludwick’s “Mesothelioma & Asbestos Awareness Center”
uses a popular symbol of medicine as its emblem – the two serpents wrapped around a winged staff – and its “about us” blurb says: “Our organization is staffed entirely by volunteer writers and other contributors who recognize the importance of building awareness.”
but if you look hard enough you can find a hyperlink leading to an “Attorney Advertising” notice. And what’s with the law firms’ having
managed to secure dot-org domains for these ventures, just as if they were nonprofit or something?
P.S. As several readers point out, those who distribute domains make no attempt to police the recommendation (originally requirement) that .org be reserved for non-profits; for one thing, it’s now routine for .com owners to obtain the .org equivalent of their name and arrange for it to redirect to their main site. I should have phrased my point more narrowly: when they select a dot org as the primary address for their site, law firm marketers make it more likely that unwary readers will mistake the site for that of a medical philanthropy.