The Federal Trade Commission seems particularly interested in checking up after blogs that participate in affiliate programs like Amazon’s while making favorable mention of books and other products sold there. [Morrissey, "Hot Air"; Elizabeth Jacobson, CEI "Open Market"] “Do we seriously expect people to hire lawyers before launching a mommy blog? Apparently so.” [James Joyner via Instapundit; Ron Coleman] Earlier here and here.
More: Patrick at Popehat is feeling commercial.
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the FTC in general has been on overdrive recently. they have said that any person who has any delay at all between the work they provide and getting paid is a creditor under various laws and thus regulated up the wazoo. If taken literaly, it means literally the guy who mops the floors at the Safeway is a creditor and subject to all of those regulations.
I fully expect the FTC to be slapped back on that, but not after alot of firms have to spend alot of money complying.
btw, more pro-lawyer, anti-business ftc meddling. http://www.businessinsider.com/the-end-of-mandatory-arbitration-2009-6
I keep a blog where I occasionally post book reviews (with an Amazon affiliate link). I intended to make a few bucks on affiliate purchases. If I ever do a bad review, I will still include an affiliate link. I guess I will have to add a page that says I am a member of the Amazon affiliate program.
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