“Company hawking ‘free’ credit scores goes after blogger who calls this a bait and switch”

by Walter Olson on September 18, 2009

Paul Levy at Consumer Law & Policy reports that a firm called Adaptive Marketing has brought a pre-litigation discovery proceeding seeking to unmask the identity of a pseudonymous blogger who accused the firm and its parent, Vertrue, of improper business practices. The company “ran into controversy a few months ago for using former New York Times columnist Ben Stein in its TV ads for ‘free credit scores.’” More: Felix Salmon, and an update from Levy. Related: new AP story on rash of lawsuits seeking to reveal identity of anonymous bloggers and commenters.