A gear seller says it got a stern letter from an IOC lawyer against even mentioning a famous Olympian who has used its wares [UVEXSports]
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BS detectors smell something. This purported dunning from the IOC has had the effect of driving traffic to their web site.
And if it were a hoax on the part of UVEX, then the IOC would likely have a legitimate complaint for damages; the evidence is in the negative comments regarding the IOC left by viewers.
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