Subway descends

by Walter Olson on May 19, 2010

“If you sell sandwiches that happen to be, oh, 12 inches long, and you dare to refer to said sandwiches as being a ‘footlong,’ then Subway would like to have a word with you.” [Bruce Carton, Legal Blog Watch; cease and desist letter, PDF, via NPR]


1 Richard Nieporent 05.19.10 at 7:24 am

The trademark office will have to weigh that argument against the notion that “footlong” is commonly used to describe sandwiches that are 12 inches long, and not the property of one company.

Ya think! And I thought this was going to be a post about a class action lawsuit against Subway because someone measured the sandwich and found it to be only 11 ¾ inches long. I know I am just being silly. Nobody would ever file such a ridiculous lawsuit. I don’t have time to write anymore about this now. I am going to lunch at Subways. Anyone see my ruler?

2 Richard Nieporent 05.19.10 at 7:27 am
3 Heather 05.19.10 at 8:03 am

What if I call it a “foot-long”?

FTA: which has been selling 12-inch hot dogs that it dares to calls “footlongs” for more than 40 years.

Unbelievable. No one goes to Subway when they want a hot dog.

4 wfjag 05.19.10 at 12:11 pm

Can hardly wait for Subway to take on the Porn Industry.

5 Todd Rogers 05.19.10 at 2:43 pm

In a couple of days the drive-by-media will chime in on this. Subway will suddenly realize some dip-s**t in their legal department reached too far, and they will issue a retraction saying it was done in error.

6 Ace of Sevens 05.19.10 at 6:17 pm

They already retracted. they’re only concerned with sandwiches.

7 OldNaugaHerder 05.21.10 at 8:02 am

I thought a hot dog WAS a sandwich. I guess I’m wrong again.

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