Four Loko agrees to warn of alcohol buzz

by Walter Olson on October 9, 2011

Settling a lawsuit filed by the Federal Trade Commission, the maker of the drink agrees to warn on its label that it really has quite a lot of alcohol in it and can get you tipsy without having to go back often for refills. As Elie Mystal notes, the “warning” might fit rather nicely into the beverage’s marketing strategy. Scott Greenfield has thought of a parallel case.

{ 1 comment }

1 Frank 10.11.11 at 2:45 pm

New label on the now ubiquitous 40 ounce beer bottle “Warning: this bottle contains more alcohol than three 12 ounce beers”

Just had a nice 14.5 % California Zinfandel the other day in a 750ml bottle. Please, please, please, no warning that it is equivalent to a super-size Four Loko.

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