Another installment in World’s Most Embarrassing Lawsuits, a series: A California man is suing BMW, claiming that following a four-hour ride the seat on his motorcycle inflicted on him a state of unwanted sexual arousal that he has been unable to deactivate for 20 months. The German-owned automaker notes that he was using a custom seat purchased from an aftermarket supplier (which he’s also suing) and says it cannot be responsible for the performance of aftermarket equipment. [WWJ Detroit, with some memorable comments]
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To be fair, it’s not “unsought excitement” – the suit claims he’s unable to have sex, not that he’s turned on constantly. If true (and who knows?), he might have a legit claim not against BMW, but against the aftermarket seat-maker.
“He said he’s had the erection non-stop for 20 months. And it comes with another side effect: The lawsuit says Wolf is ‘now is unable to engage in sexual activity, which is causing him substantial emotional and mental anguish.’
WWJ Newsradio 950 spoke with Dr. Michael Lutz, at the Michigan Institute of Urology, who said there is no medical data to support the man’s claim.”
Or, as we say in the tort biz: “No proof? No problem!”
This could be the day viral marketing came to the court system.
which proves once and for all that motorcycles are nothing more than penis extensions.
Jamie R: Do you mean virile marketing?