Business fights back in the arena of public opinion against Mayor Bloomberg’s soda ban. [Michael Grynbaum, NY Times “City Room”]

More: Regarding Monday evening’s “Million Big Gulp March,” “It is not about the number of ounces in the cup,” said organizer Zach Huff. “It is about the number of liberties we have left.” [Caroline May, Daily Caller]

Filed under: Michael Bloomberg, movies film and videos, NYC, soft drinks