Candy Crush Saga trademark claims

by Walter Olson on January 23, 2014

The maker of the hit video game has obtained a trademark on the use of its name in games and clothing. is asserting its legal rights not only against many games whose names include the word “Candy” — it will presumably make an exception for the old-time board game Candy Land — but also against various users of the word “Saga.” “We won’t make a viking saga without the word Saga, and we don’t appreciate anyone telling us we can’t,” said one group working on a game product that consumers are unlikely to confuse with the Candy Crush version. [GameSpot, A.V. Club, Anthony Wing Kosner/Forbes via Slashdot]


1 DensityDuck 01.23.14 at 11:46 am

On the other hand, they do have a point. There’s about a billion cheap Chinese-knockoff copycat apps named “Candy something-or-other”, “this-or-that Saga”, and they clearly *are* trying to ride the coattails of the original game’s success.

And my understanding of trademark law (and enforcement practice) is that if you don’t prosecute aggressively, you might as well not bother.

2 Doug 01.23.14 at 7:27 pm

Its overly broad. Look for a fight.

3 Alan K. Henderson 01.25.14 at 3:30 am

Would a “Lawyer Crush” arcade game be litigation-safe?

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