“Fear, Uncertainty, and Doubt”

by Walter Olson on March 8, 2014

It’s best known as a marketing tactic in the technology business, but it works more widely too, notes Julie Gunlock in her new book From Cupcakes To Chemicals: How the Culture of Alarmism Makes Us Afraid of Everything and How To Fight Back (Independent Women’s Forum). From Angela Logomasini’s review:

In the world of politics, the tactic has also become a proven strategy for alarmists, such as the “food nannies, health, environmental, anti-chemical activists,” whose fear mongering leads politicians to the conclusion that “something must be done,” Mrs. Gunlock observes. Usually that something involves regulation that comes at the expense of consumer freedom.