The Ford “buy their own product” myth

by Walter Olson on July 1, 2014

No, Henry Ford’s pioneering high-wage policy wasn’t intended to push up demand for the cars he made [Marc Hodak]


1 Jesse Spurway 07.03.14 at 10:39 am

While the decision was about employee turnover, from the Ford website –
“Henry Ford had reasoned that since it was now possible to build inexpensive cars in volume, more of them could be sold if employees could afford to buy them. “

2 Walter Olson 07.03.14 at 10:52 am

No one ever denied that the Ford company itself might eventually have helped spread the myth (which could sometimes have proved helpful to its corporate image).

Comments on this entry are closed.