Federal Trade Commission

Phillips Givens’ IP Law 101 has more on the Federal Trade Commission’s proposed extension of liability to situations where bloggers or others in social media fail to disclose the receipt of freebie services (such as entertainment or software) or write insincerely favorable posts about the experience. Earlier here. More: Jeff Winkler, Reason “Hit and Run”.

P.S.: Doesn’t sound as if bloggers have much to worry about, though, if the topics on which they provide favorable coverage are of a more political sort.

Tagged as: advertising, bloggers and the law, Federal Trade Commission, FTC endorsement rules

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I wonder whether it’s time to start turning down review copies of books:

Revised guidelines on endorsements and testimonials by the Federal Trade Commission, now under review and expected to be adopted, would hold companies liable for untruthful statements made by bloggers and users of social networking sites who receive samples of their products.

The guidelines would also hold bloggers liable for the statements they make about products.

Related: 2007 Ron Coleman column.

Tagged as: advertising, bloggers and the law, Federal Trade Commission, FTC endorsement rules

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