As its label discloses, Kraft Guacamole Dip hardly deserves the name, containing less than 2 percent avocado. The strategy of “read the label” was one that Brenda Lifsey of Los Angeles elected not to follow, nor did she content herself with the backstop strategy of “ask for your purchase price back and don’t buy the product again”. Instead, she’s filed a lawsuit seeking class-action status against the giant food company. And speaking of artificial ways of making green: “Lifsey has been a plaintiff in other lawsuits against large corporations,” including Sears and Carfax, over alleged misrepresentations of their products. (Jerry Hirsch, “Lawsuit stirs up guacamole labeling controversy”, L.A. Times/Chicago Tribune, Nov. 30).

The Ridgeway Brewery in England brews a bitter winter ale which it calls Seriously Bad Elf, complete with a drawing of a gnomic figure on the label. Now officials in Connecticut, including Attorney General and bete-noire-of-this-site Richard Blumenthal, have banned imports of the ale on the grounds that an elf drawing might entice minors to drink the beer. (”‘Seriously Bad Elf’ Beer Banned In CT”, CBS4Boston, Oct. 28; “Connecticut looks to ban British beer with elf label”, AP/USA Today, Oct. 29).