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Miller Brewing

In the same world where chocolate and peanut butter supercollided to give us the peanut butter cup, it is not surprising that it would eventually not be sufficient to desire either a prepackaged a) drink that contains alcohol or b) energy drink. We must have both, and at the same time. While we have been blessed with a range of such delectable, ready-made beverages, like most things good and tasty they have rubbed the Center for Science in the Public Interest–the nanny state group that has had both alcohol and caffeine in its litigators’ sights for years–in all the wrong ways.

As reported here earlier this year, CSPI whined for months about caffeinated alcohol beverages–which it labels “alcospeed”–before eventually pressuring Budweiser to drop its offering and then suing Miller to stop it from selling Sparks Red. CSPI, which got support from few if any drinkers but a host of apparently underworked attorneys generals who can’t wrap their pointy heads around the notion that caffeine/alcohol combos like the Irish coffee, rum and Coke, or Red Bull and vodka are hardly a new concept, is (with the AGs) blindly claiming the company’s ATF-approved Sparks drink is bad hooch. Just last week, under pressure from the AGs, Miller agreed to postpone the launch of its Sparks Red.

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Public Citizen’s blog announced that CSPI plans to sue the beverage sellers, asking for disgorgement of profits from flavored malt beverages, unless they agree to take them off the market. Their theory? By making flavored alcoholic beverages that taste good, they are effectively marketing to children. (Because, after all, adults don’t like beverages that taste good.) CSPI also claims that it violates FDA rules to sell alcoholic beverages that contain caffeine, which would be a surprise to every restaurant that offers Irish coffee.

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