Lawyer advertising on TV seems to be losing its stigma: “According to data provided by the Television Bureau of Advertising, a television industry trade group, lawyers spent $311.3 million on television commercials in 2002, a 75 percent increase from the $177.2 million spent in 1999.” The boom is led by mass tort advertising, notably ads urging persons who have consumed recently recalled drugs to consider filing suit. The result, charges Chicago lawyer Philip Beck, who represents the drug firm Bayer, is to allow “lawyers to be able to sign up huge volumes of claims even though they know the vast majority of them don’t have any merit”. (Alexei Oreskovic, “Regularly Scheduled Programming”, The Recorder, Sept. 3).
Boom in ads to sue
Lawyer advertising on TV seems to be losing its stigma: “According to data provided by the Television Bureau of Advertising, a television industry trade group, lawyers spent $311.3 million on television commercials in 2002, a 75 percent increase from the $177.2 million spent in 1999.” The boom is led by mass tort advertising, notably ads […]
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