Lawyers for Jamba Juice, a national chain known for fruit smoothies, have sent a cease-and-desist letter to the owners of Hullaballoo, a restaurant in the Old Town neighborhood of Salinas, Calif., demanding that the restaurant stop using its logo, which like Jamba’s is based on a tornado-like swirl. “‘What, are you kidding me?’ Hullaballoo co-owner Todd Fisher said of his initial reaction to the letter. ‘You serve everything you have in a paper cup. We’re fine dining. Our (logo) is a wine glass swirling with a fork and knife and spoon, yours is a blender. Quite different.'” Bob Wecker of the Wecker Group advertising agency, who devised the Hullaballoo logo, said whirls and swirls were commonplace long before Jamba came on the scene. (Virginia Hennessey, “A great big Hullaballoo”, Monterey County Herald, Sept. 7). Jamba’s mission statement says the company believes in “Fun, Integrity, Balance, Empowerment, Respect”.
It’s our swirl
Lawyers for Jamba Juice, a national chain known for fruit smoothies, have sent a cease-and-desist letter to the owners of Hullaballoo, a restaurant in the Old Town neighborhood of Salinas, Calif., demanding that the restaurant stop using its logo, which like Jamba’s is based on a tornado-like swirl. “‘What, are you kidding me?’ Hullaballoo co-owner […]
Comments are closed.