By reader acclaim: “The Yankee legend has filed a $10 million lawsuit against Turner Broadcasting Systems for using his name in a ‘hurtful’ advertisement for its ‘Sex and the City’ reruns.” (Dareh Gregorian, “Unberrable ‘Sex'”, New York Post, Feb. 2; “Yogi Berra sues for $10M over sex ad”, CNN/Money, Feb. 3; complaint at The Smoking Gun). At his Sports Law blog, Greg Skidmore, our guestblogger, thinks there may be something to Berra’s claim (if not its $10 million demand) under the current state of the law.
Comments are closed.