Update: lawyers’ “pit bull” ads

The Florida Supreme Court has ruled (PDF) that the law firm of Pape & Chandler violated the state’s Rules of Professional Conduct for lawyers by marketing itself with the image of a spike-collared canine and the phone number 1-800-PIT-BULL (see Aug. 23, Sept. 19, 2004). The law firm says it is considering an appeal to […]

The Florida Supreme Court has ruled (PDF) that the law firm of Pape & Chandler violated the state’s Rules of Professional Conduct for lawyers by marketing itself with the image of a spike-collared canine and the phone number 1-800-PIT-BULL (see Aug. 23, Sept. 19, 2004). The law firm says it is considering an appeal to the U.S. Supreme Court, citing precedents of First Amendment protection for lawyers’ advertising. (David L. Hudson, Jr., “Florida Muzzles Pit Bull Ads”, ABA Journal eReport, Dec. 2). Commentary: Capt. Fogg, D. McGowan, Giacalone, Schaeffer.

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