Lawsuits accusing Heineken and other tipple-makers of targeting youth in their promotions were unveiled with great fanfare (see Dec. 1, 2003), but haven’t been doing well: courts have thrown out four of seven already. Moreover, the law firm of celebrated litigator David Boies, which was associated with the suits’ filing, has since withdrawn, leaving the action to the much less well-known firm of Boies and Straus, led by Boies’s son, David Boies III. (Carlyn Kolker, “David Boies III’s Message in a Bottle”, American Lawyer, Jun. 9).
Update: Alcohol-marketing suits go flat
Lawsuits accusing Heineken and other tipple-makers of targeting youth in their promotions were unveiled with great fanfare (see Dec. 1, 2003), but haven’t been doing well: courts have thrown out four of seven already. Moreover, the law firm of celebrated litigator David Boies, which was associated with the suits’ filing, has since withdrawn, leaving the […]
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