A county judge in Texarkana, Ark., where the action happens to have been filed, has approved Google’s settlement of a nationwide lawsuit over advertisers’ losses allegedly attributable to “click fraud”, that is to say, non-bona fide clicks on their ads. “By settling claims made in the plaintiffs’ class-action lawsuit, Google will give advertising credits that are the equivalent of a $3.80 refund on every $1,000 spent in its advertising network during the past 4 1/2 years. No one will receive cash except the lawyers, who will split $30 million.” (“Judge approves $90 million settlement in Google click fraud case”, AP/San Francisco Chronicle, Jul. 28). Numerous class members had objected, calling the proposed settlement unfair and inadequate “because it includes poor calculations, excessive attorney fees and e-mailed class notices that look like spam.” Similar lawsuits “still are pending against other defendants, including Yahoo Inc.; Time Warner Inc.’s America Online; and Ask Jeeves”. (Amanda Bronstad, “Google ‘Click Fraud’ Settlement Criticized”, National Law Journal, Jul. 19).

Filed under: class actions, click fraud, Google