A St. Louis weight-loss instructor is suing the Coca-Cola Co. over its product loyalty campaign, claiming the program might encourage kids to drink so much of the sugary soft drink that they could die.
The campaign, “My Coke Rewards” gives customers points for buying Coca-Cola products. …
Coca-Cola spokesman Scott Williamson said [Julia] Havey is “horribly misinformed” about the rewards program and the lawsuit is simply an attempt to drum up attention for weight-loss books she writes.
(Christopher Leonard, “Missouri woman sues Coca-Cola”, AP/Springfield, Mo., News-Leader, Jul. 14). Update Aug. 3: she drops suit.
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