The Coca-Cola Co. can rest easy: diet-book author Julia Havey has withdrawn her lawsuit (see Jul. 17) charging that one of the company’s product loyalty campaigns encourages kids to consume so many soft drinks that they could die. Havey declared herself satisfied that a Coke spokesman told the press that purchasers seeking to accumulate product credits could share the soft drinks with friends instead of being obliged to consume them all personally. Coke has said Havey’s lawsuit is a publicity ploy intended to call attention to her release of a new diet book. And this:
Havey said she wouldn’t be surprised if Coca-Cola sued her.
“The world of litigation is a crazy place,” she said.
(“Lawsuit Over ‘Lethal Doses’ Of Coca-Cola Dropped”, KPRC Houston, Aug. 2).
One Comment
…in other words, “please please please sue me so my book might sell more copies.”
Here’s hoping (and betting) CocaCola is much smarter than that.