By reader acclaim: guacamole labeling suit

As its label discloses, Kraft Guacamole Dip hardly deserves the name, containing less than 2 percent avocado. The strategy of “read the label” was one that Brenda Lifsey of Los Angeles elected not to follow, nor did she content herself with the backstop strategy of “ask for your purchase price back and don’t buy the product again”. Instead, she’s filed a lawsuit seeking class-action status against the giant food company. And speaking of artificial ways of making green: “Lifsey has been a plaintiff in other lawsuits against large corporations,” including Sears and Carfax, over alleged misrepresentations of their products. (Jerry Hirsch, “Lawsuit stirs up guacamole labeling controversy”, L.A. Times/Chicago Tribune, Nov. 30).

9 Comments

  • I am looking for a lawyer to represent me in my suit against Kraft over the lack of bulbs and bivalues in their French Onion and Clam Dips. I expected them to be mostly imported onion and chopped mollusk.

    Any takers?

  • Mayonaise with green food coloring labelled as guacamole hardly seems as a justification for a class action lawsuit. Dogfood is probably actually higher quality than most Kraft products anyway. Maybe they can try a hate crime suit? Shop for judges in L.A. area and ching ching…

  • Mmm… Kraft included 2% guacamole in its guacamole dip. If I were the judge I’d ask the plaintiff’s counsel what the lowest legal limit would be for guacamole dip. 5%? 10%? 50%?

    Maybe the government should set up a bureaucracy to handle this problem, the Federal Department of Dips.

  • Years ago, I had some sushi with Ted, and I recall that he partakes of wasabi as many sushi-eaters do. Wasabi is an expensive hard-to-grow vegetable, which is why many packaged forms is just green-dyed horseradish rather than the actual wasabi radish. Between wasabi-eaters and the guacamole crowd, do you think we have a class? There must be a green-dry manufacturer with loads of cash!

    Note to self: check whether green ketchup contains ketchup.

  • What would be an appropriate measure to take against companies that do not tell the truth?
    I agree that filing a suit may be excessive, but what else can be done? Should anything be done?
    Each of our local internet providers (Cable vs DSL) claim that they offer the ‘fastest’ service. Both claims cannot be true.
    What about politicians, wrinkle-cream and perpetual ‘going out of business’ sales…

  • “the Federal Department of Dips”

    As opposed to the rest of the Federal government?

    Thank you, I’ll be here all week.

  • If she really wanted Guacamole why not make it herself? I’ve NEVER tasted a store bought version that was worth eating, much less use in a recipe I was planning on serving to other people.

    The other problem this lady has is that she broke a cardinal rule of entertaining. “Never serve guests something you haven’t tried yourself.”

  • EarlW,

    What untruth was told? Dips are always less than 100% the flavoring ingredient. It often takes very little to get the taste across and using more would bury the flavor of the item being dipped. Habanero Dip, anyone?

    As for the Cable vs DSL. I have not seen your ads but around here DSL avoids that comparison. And it is possible for both to be true. Cable tends to be a shared bandwidth system, so if all of your neighbors have it and are online downloading files, your transfer rate could drop to below DSL speed. So who is faster can vary with the time of day.

    I know that where I used to live, DSL provided faster browsing but slower downloads than Cable. I suspect that DSL had faster DNS.

    Oops Ran long. Sorry

  • I fully expected my brother to chime in by now with a demand for a class action over sheep dip.