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The number of lawsuits is proportional to the depth of the pocket.

Walmart has 10,000 lawsuits going all the time. They likely use their standard inventory system to manage them. They are not even upset nor deterred by them anymore. All costs are passed on to their working class and poverty customers. They like women and minority lawyer, likely because of their low prices everyday, not any valuing of diversity.

The problem on Google’s end seems to be overconfidence in their branding to the point where they don’t think crisis management is necessary (i.e., they think that only people who make mistakes get attacked and they don’t have any opponents with axes to grind).

I’m not a Google insider, so I don’t know first-hand, but it just seems like it.