ApartmentRatings.com is a site that invites users to post their opinions about good and bad experiences as renters with particular buildings, complexes and landlords. The owners of two Bay area apartment complexes, Parkmerced in San Francisco and Larkspur Shores in Larkspur, have now sued eighteen unnamed defendants over negative comments such as “Construction noise, poor management, tacky decor, and an indifferent staff”, “I do not think the new management is sincerely trying to improve anything”, “stay far away and never look back,”, “worst place I’ve ever lived”, and “a real dump”. The real estate firms, Parkmerced Investors Properties LLC and Stellar Larkspur Partners LLC, claim libel, tortious interference with contract, and perhaps most creatively violations of the federal Lanham Act (their basis for getting into federal court). The Lanham Act is more usually encountered in complaints of false advertising, but the plaintiffs say it applies here “because Defendants misrepresent the nature, characteristics and qualities of the Apartments”. (Sam Bayard, Citizen Media Law, Nov. 24). According to CalBizLit (Nov. 20):
The two plaintiffs allege that “on information and belief” the posting reviewers included persons who were not tenants, but were employees, agents, etc. of competing apartment house communities. “On information and belief.” That’s often lawyer language for “I got no idea whether it’s true or not, but let’s do some discovery and see what happens.”
Comments are closed.