Eric Goldman is not a fan of the parties’ handling of Fancaster v. Comcast, Inc., in which two companies are battling over noncompeting uses of a business name that neither has been able to turn into much of a success. That hasn’t kept them from shoveling a lot of money at lawyers over three and a half years.
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This is an interesting case. It’s hard to feel sorry for _anyone_ going after Comcast, no matter how flimsy their case is. (I just spent two weeks with Comcast trying to get them to fix my home Internet service which goes up and down intermittently!) I’m wondering if Fancaster thought they can use the fact that “everybody hates Comcast” to their advantage.
My company has two registered trademarks and we’re constantly searching new applications, and an automated weekly Google search, to see if anyone is using the mark or a variant. This way we can know quickly if someone starts to use it, or file an objection to an application.