In general it’s actionable to claim, without a Hollywood celebrity’s consent, that he or she recommends or endorses your fashion item. But what about merely asserting, accurately, that the character played by the celebrity wore the item in a movie? Or publicizing a picture taken in a public place of the celebrity shopping for one’s product or at one’s store? Lawsuits filed on behalf of actresses Sandra Bullock, Katherine Heigl, and Halle Berry may help shed light on the question. [Mike Masnick, TechDirt]

Filed under: apparel, celebrities, right of publicity