In an exchange of lawyerly snorting and turf-stomping, energy-drink maker Red Bull is claiming likelihood of confusion against tiny Virginia craft beer maker Old Ox. Won’t it be fun if the Ox wins the machismo display? [Washington Post]
In an exchange of lawyerly snorting and turf-stomping, energy-drink maker Red Bull is claiming likelihood of confusion against tiny Virginia craft beer maker Old Ox. Won’t it be fun if the Ox wins the machismo display? [Washington Post]
3 Comments
Actually it is the brewery that fired the nastygram to Red Bull… not the other way around.
This is virtually identical to energy drink Monster energy drink trying to squash little Rock Art Brewery based on their “Vermonster” beer several years ago.
If you don’t mind a link to that story:
http://www.newyorkpersonalinjuryattorneyblog.com/2009/10/monster-energy-drinks-monstery-conduct-just-in-time-for-halloween.html
You might as well just change the names, as the story is the same — and likely will end the same way with an overreaching Big Bad Corp getting crushed by social media after trying to stomp on the little guy.
@ehud gevron
No they didn’t
Ten months ago, before Old Ox had created its first batch of beer, its owners received a letter from lawyers representing Red Bull GmbH, notifying them that Red Bull objected to their trademark application for the brewery name and logo, which at the time was a script design of a bull’s face. They also objected to the slogan the brewery was using, which was “No Bull Beer.”