“You may recall a story from a few years back involving self-proclaimed ‘corporate virtue advisor’ Dov Seidman and his quest to sue Chobani for using the phrase ‘How food is made matters’ and the social media hashtag #howmatters. Seidman’s problem with all of this? He had a trademark registered for the word ‘how.'” Seidman “has since sought to drop that case” but is now suing his agent for allegedly encouraging an ad agency it has a stake in to use the word in a campaign for the food company [Timothy Geigner, TechDirt; The Hollywood Reporter]
Comments are closed.