Oops — we sued our own viral marketers

A classic, from TechDirt (Oct. 30):

It appears that Universal Studios recognize that the followers of the cult favorite TV show Firefly would be a great source of viral marketing for the movie based on the show, Serenity. They put together a huge viral marketing campaign…. However, as with so many of these things, it appears that the marketers at Universal forgot to tell the lawyers at Universal, who recently decided to send out cease and desist letters to a bunch of the guerilla marketers they had pushed to promote the film.

More: Tijir, Oct. 28.

Breaking: Obnoxious Chi Psi frat boys sue Borat

Two of my least favorite things—misogynistic frat-boys and frivolous lawsuits—together at once. Three Chi Psi fraternity brothers from the University of South Carolina, after signing waivers and getting paid $200, got caught drunkenly wishing for slaves and making other obnoxious sexist and racist remarks on film to Sasha Baron Cohen in his character of Kazakh journalist Borat; those scenes appeared in the movie. They’re now suing, wanting takebacks. TMZ has the Los Angeles Superior Court complaint, which asks for an injunction, punitive damages, and attorneys’ fees. (I look forward to the discovery on the “false light” claims that suggest that the plaintiffs never would say such things as they were recorded being said.) Earlier, a friend of one of the frat boys asked Metafilter for advice. The complaint is filed by John Does, but Chi Psi David Corcoran has already bragged about the experience to FHM. Frat president Todd Bailey talks about the story to the local paper.

(Update: Upon further review, I see that the complaint alleges that the movie “falsely depicted them as insensitive to minorities.” There is no allegation that the movie falsely depicted them as insensitive to women. In the trade, that’s known as a negative pregnant.)

(Second update: Bashman with a roundup of links and Lat with sardonic commentary.)

Cops sue over pot-sprinkled burgers

Police officers Mark Landavazo and Henry Gabaldon say three rogue employees at the Burger King in Los Lunas, N.M., spitefully (or was it company policy?) put marijuana on their hamburgers, so they want the fast-food chain to pay them money for “personal injury, negligence, battery and violation of fair practices”. (“N.M. Cops Sue Burger King Over Marijuana-Laced Hamburgers”, AP/FoxNews.com, Nov. 7).

Poll: 85% of voters support litigation reform

From the Institute for Legal Reform:

FOR IMMEDIATE RELEASE – November 8, 2006

Contact: Larry Akey
202/463-5824 or 202/580-9313

Voters Want Congress to End Lawsuit Abuse, Poll Shows

Chamber: Overwhelming Bipartisan Support Makes Legal Reform a Key Issue

Swing Voters “More Favorable” if Legal Reform is Part of Democrat Agenda

WASHINGTON, DC – As the newly elected Congress looks to set its legislative agenda, one issue that enjoys broad bipartisan support from voters is legal reform, according to a poll released by the U.S. Chamber Institute for Legal Reform (ILR).

“Voters across the political spectrum expect their elected officials to curb frivolous lawsuits and abusive practices like fraudulent medical screenings and excessive discovery,” said ILR President Lisa Rickard. “We will urge the newly elected Congress to respond to their concerns.”

The survey shows that 85 percent of the people who voted in the mid-term election think frivolous lawsuits are a serious problem, and 86 percent say the next Congress should continue to reform the lawsuit system. Three-quarters of those who say they are strong Democrats regard frivolous lawsuits as a problem.

“In an increasingly polarized electorate, very few issues command this much bipartisan support,” said pollster Bill McInturff, a partner at Public Opinion Strategies, the firm that conducted the election night survey of 800 people who voted on November 7. The margin of error for the survey is +/- 3.5 percent.

The voters who most helped shape the newly elected Congress say action on legal reform will affect the way they will vote in the future. Among swing voters – people who call themselves political independents and those who have only a weak affiliation to a political party – 63 percent say they will have a more favorable impression of Democrats in Congress if their agenda includes reforms to end lawsuit abuse.

The survey also shows that 81 percent of all respondents think there are too many lawsuits filed in America, raising the price of everyday goods and services, and 84 percent think the number of lawsuits clogs up the court system, making it harder for truly injured people to get justice.

CAN-SPAM Act

Didn’t work very well, it seems:

While there has been some progress in the fight against spam, it’s mostly come from improving filter technology. In the meantime, however, CAN SPAM’s continued uselessness is highlighted in this new report showing that the amount of spam that “complies” with CAN SPAM disclosure rules is at an all-time low of 0.27 percent.

(TechDirt, Nov. 1)(via Jim Harper, Cato-at-Liberty).

Election observation

I seldom agree with Kevin Drum of Washington Monthly, but I don’t think he’s entirely off base here about one of the factors behind yesterday’s Republican wipeout:

* Terri Schiavo and Katrina. This is sort of a gut feeling on my part, but I think it was the combination of these two things within a couple of months of each other that really hurt Republicans last year, not either one alone. The contrast was deadly: the Republican Party (and George Bush) showed that they were capable of generating a tremendous amount of action very quickly when the issue was something important to the most extreme elements of the Christian right, but were palpably bored and indifferent when the issue was the destruction of an American city. It’s hard to think of any two successive issues painting a clearer and less flattering picture of just what’s wrong with the Republican Party leadership these days.

November 8 roundup

  • Post-election roundup from me and Walter. [Point of Law]
  • Black helicopter crowd calls 90-10 Amendment E (Oct. 27) loss a fraudulent conspiracy. [Lattman]
  • University of Michigan seeks to engage in frivolous litigation to strike down measure barring racial preferences. [Bernstein @ Volokh]
  • Patron drinks, dances on bar, sues bar when she falls down. [Above the Law; Lattman; TortsProf]
  • Can KFed use custody battle to renegotiate “ironclad” prenup? (NB that, unless prenup says otherwise, Britney Spears may be required to spring for Federline’s attorneys.) [TMZ via Defamer]
  • Speaking of which, here’s a divorce case with a legal bill of $3M and counting. [Forbes]
  • The litigious Michael Crook, unhappy that others are posting screen-caps of his mug. [Boing Boing]
  • “Sometimes patients and their families DON’T want to hear good news.” A tale of a Social Security disability seeker. [Rangel]