Six of the eight most expensive Google AdSense search terms are for attorneys (the other two are for mortgage and loan refinancing), with “mesothelioma lawyers” topping the charts at $54.33. A regularly updated page can be found here. (CyberWyre blog, Mar. 23 (h/t Slim)). Earlier search-engine follies: Apr. 8, 2004; Nov. 18, 2004.
(“McDonalds coffee lawsuit” [sic] goes for $0.67, which is a shame, because the top ten links all refer back to ATLA’s propaganda on the subject. Perhaps if our blogging readers could link to our coverage…?)
Update: Clearly, there’s a lot of competition for that “mesothelioma lawyer” keyword, given the $54.33 price; this is because there is a lot of easy profit to be made on mesiothelioma cases by lawyers: there are so many defendants, and so many cases, that attorneys and defendants find it cheaper to settle for nuisance sums, which add up quickly to an automatic profit for the attorney, even if the case is tried and lost against recalcitrant defendants who dare to expose themselves to lottery litigation (cf. also POL Jun. 10, 2005). The interesting question is what market failure has occurred such that this gigantic profit is not being competed away by, say, offering clients a smaller attorneys’ fee. This is surplus that should be going to clients, not to Google. Is there collusion not to lower attorneys’ fees? If consumer advocates cared about consumers, rather than attorneys, we might see some investigation into the matter.
I’ve refused to publish a few comments. Reasons why in the jump.