New laws that went into effect in Michigan and Utah at the beginning of the month could open up substantial and surprising areas of civil and criminal liability for entities that put out email newsletters, critics say. The laws authorize parents, guardians and others to enroll minors’ email addresses in new do-not-mail registries; after 30 days’ listing, it becomes illegal for anyone to send material unsuitable to minors to such addresses even at the account holder’s request. Among material that has in various contexts been tagged as unsuitable to minors are sites such as Salon.com and discussions of various controversial public issues. (Declan McCullagh, “Why ribaldry could earn you prison time”, News.com, Jun. 27). According to one commentator, an email may be unlawful if it merely contains a link to a third party site (such as a newspaper’s or magazine’s website) which in turn displays advertising for beer, wine, betting or other products and services that are off limits to minors. (Paul Collins, “New Michigan and Utah Child Protection Registry Laws”, spamfo.co.uk, Jun. 29). Already, libertarian feminist author and FoxNews.com commentator Wendy McElroy has suspended publication of her email newsletter, citing fear of liability under the new laws (“Suspension of Emailed Ifeminist Newsletter”, History News Network/Liberty & Power, Jul. 13)(via Tom Palmer). It is contemplated that maintainers of email newsletters that wish to retain the right to discuss or link to liquor/gambling/off-color content will purchase match/purge services on a monthly basis from the registrars of the do-not-mail lists, but such cross-checking will require the payment of fees as well as raising troubling privacy questions. For details of how entrepreneurial Utah law firms have seized on earlier anti-spam legislation to generate mass litigation against legitimate businesses in that state, see my Reason Online article, “You May Already Be a Loser”, Dec. 8, 2003.
Filed under: advertising, child protection, Michigan, online speech, Utah