I wonder what the quickest time between the introduction of a consumer product and the introduction of the consumer fraud class action lawsuit is. Apple’s new iPhone was released on June 29, 2007; last Thursday, the first — as far as I know — class action lawsuit was filed. (I’m sure that this doesn’t qualify as the fastest consumer lawsuit, but I am curious.)
A Chicago-area resident, Jose Trujillo, is suing Apple and AT&T under Illinois’s “consumer fraud” law; the typo-filled complaint claims that the defendants failed to disclose to consumers that the phone’s battery — like that of the iPod — could only be replaced by Apple, and not the user. The suit also alleges that the battery only lasts for 300 charges and will have to be changed annually; given that Mr. Trujillo has had the phone for a maximum of a month, and that each charge lasts for several days, it is unclear how he could possibly know this or have a good faith basis for alleging it.
The suit contains the usual features of bogus consumer fraud litigation, such as claiming “fraud” without identifying any false statements, but instead by alleging a failure to disclose information that was widely known; attempting to represent consumers who are perfectly happy with the product; suing based on hypothetical damages that may or may not be incurred in the future; and claiming to be an unhappy consumer, but failing to act as an ordinary consumer would — e.g., by returning the product for a refund.
Incidentally, I just got a new cell phone (not an iPhone) last week. I checked the box; nowhere does it disclose that the battery won’t last for an infinitely long time, or that I will have to pay for a new one when it does die. Also, I’m pretty sure the car dealership that sold me my SUV never mentioned that it required a substance called “gasoline” to run, and that I would need to keep buying this substance. I wonder if I’ve got a case.
As an addendum, the trial lawyer in this case, Larry Drury, is no stranger to ludicrous “consumer” litigation; he played a leading role in the bogus Million Little Pieces class action suits. (Covered on Overlawyered in many posts). And he once sued Arista Records over the Milli Vanilli “scandal.”