Legal notice advertisements announce the $35 million giveaway over alleged mismarketing of the Activia and DanActive brands. [New Jersey Lawsuit Reform Alliance] NJLRA’s Ann Marie McDonald:

I eat Dannon yogurt products fairly regularly. I haven’t been dissatisfied yet. It’s difficult to assess whether my body’s defenses have been strengthened by the product itself or the placebo effect. I doubt a $35,000,000 asterisk will make that any clearer. Nevertheless, I’d still be able to participate in this lawsuit, even though I don’t feel deceived and suffered no adverse [effects] from using it.

Earlier coverage here, here, and here.

Filed under: advertising, class action settlements